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The Strategy Palette

BCG’s Strategy Palette introduces five distinct approaches to strategy, helping leaders match their approach to their particular business environment and execute strategy effectively, combine different approaches, and animate the strategic collage of approaches. The five strategy approaches are:

1. Classical Strategy: Be Big

2. Adaptive Strategy: Be Fast

3. Visionary Strategy: Be First

4. Shaping Strategy: Be the Orchestrator

5. Renewal Strategy: Be Viable

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