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Winning consumer products companies are finding new ways to grow—through smart demand-centric value creation strategies, effective change management, and focused operational transformation.
Demand-centric growth is a fundamentally different way to uncover the drivers of choice in a space.
BCG’s Karin von Funck shares the fundamentals for success in her recent LinkedIn post.
Follow the steps successful companies take to drive valuable growth.
New challenges for consumer products companies require new ways of thinking—and a willingness to challenge conventional wisdom.
Acquisitions in consumer goods can add significant value, but only if the integration teams focus on the most important sources of value and risk.