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Ideation

BCG has proven approaches that support the ideation process.

Ideas are the fuel for innovation and growth. BCG’s ideation capabilities bring together a rigorous analysis of consumers, customers, and trends within a proven framework.

Four BCG resources support the ideation process:

  • The Center for Sensing and Mining the Future tracks nearly 100 trends across multiple categories.
  • The Center for Consumer and Customer Insight leverages proprietary data and analytic techniques to develop a deep and actionable understanding of customers.
  • Innovation scouting mines patents and other large datasets to gain both insight into competitors' moves and ideas for new applications of existing assets.
  • BCG's Thinking in New Boxes ideation process challenges outmoded mental models to unleash, shape, and prioritize powerful new innovation ideas.
Innovation & Product Development
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