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Consumer Products Experts

BCG's consumer products consultants and industry experts continue to partner with leading companies to arrive at solutions in accelerating growth, winning in digital, lean operations, and more. These are BCG's global and regional leaders on this topic.

Global Leadership

Tom Lutz

Senior Partner & Managing Director, Global Leader, Consumer Practice

Dallas

  • Corporate portfolio strategy
  • Postmerger integration in retail and consumer
  • Value creation programs
  • Pricing and promotion effectiveness

Local Experts

Marty Smits

Partner & Managing Director

Amsterdam

  • Growth
  • Go-to-market in consumer goods
  • Environmental efficiency
  • Sustainable sourcing

Rolf Bixner

Senior Partner & Managing Director

Amsterdam

  • Analysis and application of Smart Simplicity
  • Change management, especially around reorganization, culture change, and postmerger integrations
  • Organization design and implementation
  • Consumer and durables products, including brand and distribution strategies

Marc Schuuring

Partner & Managing Director

Amsterdam

  • Technology in consumer, retail, and travel and transport
  • Technology-enabled transformation
  • Technology-enabled business models
  • Technology and digital strategies

Jochen Messelink

Partner & Managing Director

Amsterdam

  • Consumer products
  • Revenue management
  • Trade spending and promotion funding
  • Online retail

Dirk-Maarten Molenaar

Partner & Managing Director

Amsterdam

  • Travel and tourism
  • Aviation industry
  • Business process outsourcing
  • Consumer goods

Daan Nollen

Partner & Managing Director

Amsterdam

  • Leads BCG's Operations practice in Amsterdam
  • Leads BCG's Technology, Media, & Telecommunications practice in Amsterdam
  • Complexity reduction in FMCG
  • Manufacturing footprint optimization in durable consumer goods products

Merel Venneman

Partner & Managing Director

Amsterdam

  • Growth strategy
  • Go-to-market strategy
  • Due diligence
  • Change management

Peter Burggraaff

Associate Director

Amsterdam

  • Leads BCG's technology in retail topic globally
  • E-commerce strategy in retail and consumer goods
  • Omnichannel and digital retail
  • Cloud computing and IT outsourcing

Featured Experts

Olivier Abtan

Partner & Managing Director

Paris

  • Leads BCG’s global luxury sector
  • Luxury, fashion, and beauty
  • Retail
  • Supply chain and logistics

Stéphane Cairole

Senior Partner & Managing Director

Paris

  • Consumer and retail
  • Marketing and sales
  • Branding
  • Pricing

Guillaume Charlin

Senior Partner & Managing Director

Paris

  • Portfolio and brand strategies
  • Marketing effectiveness
  • Go-to-market strategy
  • Large-scale transformation

Peter Dawe

Partner & Managing Director

Toronto

  • Redesign of manufacturing operation models
  • Reduction of multicategory complexity
  • Lean advantage
  • Media services

Jeff Gell

Senior Partner & Managing Director

Chicago

  • Corporate portfolio strategy
  • Brand strategy in multiple categories
  • Cost reduction programs
  • Pricing architecture and trade spending redesign

Patrick Hadlock

Partner and Managing Director

Dallas

  • Loyalty and branding
  • Digital innovation and marketing
  • Sales transformation
  • Corporate portfolio strategy

Waldemar Jap

Partner & Managing Director

Hong Kong

  • Effectiveness of marketing and trade spending
  • Sales and distribution
  • Market entry and growth strategy
  • E-commerce and digital marketing

Kate Protextor

Partner & Managing Director

Chicago

  • Category and brand growth
  • Route to market
  • Sales force redesign
  • Innovation and new-product development

Dan Wald

Partner & Managing Director

Chicago

  • Growth strategy
  • Branding
  • Consumer insight
  • Innovation
Consumer Products

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