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Lionnel Bourgouin


San Francisco

Lionnel Bourgouin is a core member of The Boston Consulting Group's Marketing, Sales & Pricing practice. His work focuses on addressing topics such as profitable growth, portfolio restructuring, and large-scale transformations.

Lionnel works with MSP Catalyst by BCG, a cloud-based business-intelligence toolset that combines BCG’s consulting services with a powerful yet easy-to-use data science software platform customizable to each company's specific needs.

Lionnel has deep expertise leading pricing projects for high tech, industrial goods, and consumer clients. His consulting work includes pricing strategy, new pricing models, B2B pricing transformations and organization enablement, and net revenue management efforts (promotional effectiveness, trade optimization, etc). Lionnel's other consulting work includes several marketing and product management assignments, as well as sales force effectiveness projects.

Prior to joining BCG, Lionnel worked in the strategic alliance department at Air France and was a consultant at OC&C Strategy Consultants.

Areas of Expertise

  • MSP Catalyst by BCG
  • Pricing strategy
  • Pricing organizational enablement
  • Large-scale transformation


  • MBA, Haas School of Business, UC Berkeley
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