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Rob Souza

Senior Partner & Managing Director

Boston

Rob Souza leads big data and advanced analytics in retail at The Boston Consulting Group. He is a member of the firm's retail leadership team and is a core member of the Marketing, Sales & Pricing; Operations; and Strategy practices.

Since joining BCG in 2000, Rob has worked with clients across a range of industries, with a focus on consumer goods and retail.

He is also a member of BCG's Gamma team, which creates competitive advantages for organizations by unleashing the power of signals hidden deep within large and complex data sets. BCG's Gamma team conceptualizes, builds, and deploys advanced analytic solutions that can transform the trajectories of organizations in 12 to 24 months.

Before joining BCG, Rob worked at Deloitte Consulting.

Areas of Expertise

  • Leads BCG’s work in big data and advanced analytics in retail
  • Growth and portfolio strategy
  • Development of new retail concepts
  • Multichannel retailing
  • Merchandising effectiveness and transformation
  • Improvement in cost of goods sold
  • Inventory management and supply chain improvement
  • Postmerger integration

Education

  • MBA, Harvard Business School
  • BS, mechanical engineering, Massachusetts Institute of Technology
Experts
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