This report takes a look at the government initiatives that aim to promote manufacturing in India, distills the lessons learned from fast-growing manufacturing economies across the world, studies the accelerating trend of technology in manufacturing, and lays down the implications for the government and the industry.
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Marketers that apply a one-size-fits-all approach in big, diverse emerging markets such as India often underperform. But companies that think small, turning local differences to their advantage, are more likely to win big. New tools make targeting street-level market segments not only possible, but much easier—and potentially highly profitable.
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