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Christine Barton

Senior Partner & Managing Director


A Two-Way Conversation

Marketing to Millennials

In this video, Christine Barton discusses how Millennials impact the way companies approach marketing.

Christine Barton is the BCG Fellow focused on the Future of Consumer Knowledge and Insight. She is a core member of the Marketing, Sales & Pricing and Consumer practices, as well as a member of the Corporate Development practice. She is also the North American advisor for BCG's Center for Customer Insight and has served as the global leader for the firm's Consumer Sentiment Survey and Millennial research.

Since joining BCG in 1999, Christine’s client work has focused in the apparel, specialty retail, and private equity sectors.

An expert in consumer insight, market research, and Millennials she brings deep knowledge and experience to help clients achieve their growth, brand, and customer goals.

Christine joined BCG directly from Yale Law School.

Areas of Expertise

  • Consumer products
  • Retail
  • Apparel and accessories
  • Travel and tourism
  • Innovation
  • Branding
  • Growth and turnaround
  • Millennials


  • JD, Yale Law School
  • MSt, Oxford University
  • BA, University of Texas, Austin

Honors and Awards

  • Board of Directors—Yale School of Management, Center for Customer Insights
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