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Gaby Barrios

Principal

Boston

Gabriela (Gaby) Barrios is the lead expert for the Center for Customer Insight in the Americas and a core member of the Consumer, Global Advantage, and Marketing, Sales & Pricing practices at The Boston Consulting Group.

Since joining BCG in 2007, Gaby’s work has focused on Demand Centric Growth in the retail, consumer packaged goods, restaurant, hospitality and financial services industries.

She helps project teams design and execute consumer insight research, interpret results, and ensure full and appropriate integration into recommendations to clients. Gaby also contributes to other activities, such as the development of new research approaches, vendor qualification and management, training of BCG's consulting staff, and conducting proprietary consumer research projects.

Prior to joining BCG, Gaby was a manager with FTI consulting.

Areas of Expertise

  • Consumer and brand strategy
  • Transformation in B2B
  • Tools and analytics
  • Brand vision and positioning
  • Consumer research
  • Turnaround strategy

Education

  • MSc, engineering, Northwestern University
  • BSc, engineering, Simón Bolívar University
Experts
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