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Sebastian DiGrande

Senior Partner & Managing Director

San Francisco

Sebastian DiGrande is a leader in the Technology, Media & Telecommunications practice and a member of the Marketing, Sales & Pricing practice at The Boston Consulting Group.

Since joining BCG in 1996, he has acquired deep knowledge and experience advising clients across a number of sectors, including consumer electronics, telecommunications, technology, software, IT, retail, and media.

Sebastian prides himself on building deep and lasting relationships with senior executives and their teams based on delivery of high-impact outcomes and through his commitment to their long-term success.

Before joining BCG, Sebastian was an engineer, product manager, and major account executive with GTE.

Areas of Expertise

  • Shareholder value creation (TSR)
  • Sales force effectiveness
  • Pricing transformation and execution
  • Marketing effectiveness (return on marketing investment)
  • Postmerger integration
  • Digital and mobile transformation and business building
  • Consumer insight and retail execution


  • MBA, Wharton School of the University of Pennsylvania
  • BS, electrical engineering, Georgia Institute of Technology

Honors and Awards

  • Cochairman of the Board, East Bay Zoological Society
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