Choose your location to get a site experience tailored for you.

Remember my region and language settings

Digital Sweden: How Consumers Are Setting the Pace and Creating Opportunities for Businesses

Stuart Gander | Andreas Haraldsson | Fredrik Lind

Economic growth from digital activity has accelerated quickly, and the Internet contributes SEK 275 billion in value, or 7.7% of GDP. This growth has been driven by the Swedish consumer, whose eager adoption of new mobile devices has triggered a recent wave of online consumption across all major categories of private spending. Companies that are able to leverage digital tools to meet this demand achieve growth rates twice as high as their less-digitalized peers in the same industry. Sweden remains a leader in BCG's e-Intensity Index, bolstered by strong consumer engagement, but indicators for government and business engagement have weakened since 2009 relative to international peers.

Read full report

EN

The Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age,religion, sex, sexual orientation, gender identity / expression,national origin, protected veteran status, or any other characteristic protected under federal, state or local law,where applicable.

Perspectives
Previous Page