Partner & Managing Director
MSP Marketing Catalyst by BCG turns big and complex data into a competitive advantage.
MSP Marketing Catalyst by BCG
How it Works
While marketing is experiencing an unprecedented explosion of data, information, and analytics, many marketers struggle to make sense of all the information and to make actionable decisions. The data is fragmented across many different marketing instruments, sales channels, and geographies, making it hard to capture an accurate overall picture of the marketing landscape. Moreover, the analytics tools needed to make sense of this data are usually developed by scientists and engineers, who speak a much different language than marketers.
Consequently, many marketing professionals aren’t able to use existing tools effectively and relegate their decision making mostly to a gut feel based on partial and fragmented information.
That’s where the MSP Marketing Catalyst by BCG application can make a meaningful difference. (MSP stands for Marketing, Sales, and Pricing.) Marketing Catalyst is an advanced technology solution that pairs with BCG’s deep expertise in marketing, sales, and pricing. The toolset pulls together harmonized data, research, and analytics in a single, intuitive interface that helps organizations make informed strategic and tactical marketing decisions. It creates value by matching a company’s marketing investments with growth- and value-generation opportunities. And it is designed to turn complex data into actionable insights that marketing professionals can readily understand and use to provide competitive advantage for their companies.
Marketing Catalyst offers:
Marketing Catalyst consists of a Strategic Module and a Tactical Module. The Strategic Module analyzes brand performance and marketing-investment allocation, while the Tactical Module can be used to determine the optimal marketing mix.
Marketing Catalyst unleashes the power of data and analytics to help marketing managers make informed, data-driven decisions. No other solution incorporates BCG’s proven expertise in helping businesses automate marketing decisions and drive winning results. See how Marketing Catalyst by BCG can turn complex data into a competitive advantage for your own company.