Winning retailers can see beyond managing day-to-day operations, enabling them to define a substantially better offering for their customers. They can then execute that vision in a better, more economic way in order to create value and win in the market.
Bionic Retailers: Rethinking the Digital Shopping Experience
The launch of the Amazon Go store has retailers reimagining their digital and analytical capabilities. BCG’s Peter Burggraaf discusses the necessary steps to becoming a “bionic” retailer.