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Center for Customer Insight

Today’s consumer landscape is in great flux: changing demographics, big data, and technologies that have altered how and where consumers engage with products and services. Many companies struggle to discover the insights they need to unlock growth. BCG’s Center for Customer Insight powers innovative and customized insights—and translates them into actionable strategies with economic impact.

A collection of unique insights about consumers in fast-changing emerging markets, the complex Millennial generation, the crucial digital realm, and more.

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The engine behind innovative and customized consumer research, proprietary data development, and insights-centric growth programs at BCG.

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Translating unique, abundant, and powerful insights into action in order to bring immediate impact to clients.

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Center for Customer Insight