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Danilo Zatta

Partner & Managing Director


Danilo Zatta is a leading expert in top-line growth. He specializes in profit improvement on the revenue side. Before joining BCG, he worked for some of the world's leading consultancies in the fields of strategy and marketing.

Danilo has conducted hundreds of projects both in Europe and globally for large corporations as well as for medium-sized companies and private-equity firms in numerous sectors. He developed strong expertise in a broad range of topics, including strategies, sales and pricing excellence programs, M&A and postmerger integration, pricing processes, as well as business and revenue models.

Danilo has published more than 20 books on topics including corporate strategies and pricing. His articles are regularly published in sources such as the Harvard Business Review and The Journal of Revenue and Pricing Management. He is a regular speaker and chairman at events, forums, and leading business schools.

Areas of Expertise

  • Pricing and sales excellence
  • Top-line growth
  • Profit improvement
  • Revenue management
  • Postmerger integration
  • Business and revenue models


  • PhD, revenue management and pricing, Technische Universität München
  • Business administration, economics, LUISS Guido Carli
  • Business administration, economics, University College Dublin
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