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Jochen Messelink

Partner & Managing Director


Jochen Messelink joined The Boston Consulting Group in 1999. He served one year as a BCG Ambassador to the firm’s Los Angeles office. He has also worked out of BCG’s Zurich office. He is a core member of the firm’s Consumer practice, specializing in marketing and sales.

Jochen has extensive experience working with clients in the fast-moving consumer goods and retail areas, the airline industry, and human resource solutions. His recent casework includes developing revenue management strategies for leading consumer packaged-goods companies, building growth strategies in emerging markets, and redesigning the operating model for global beverage and packaged-goods players.

Jochen has contributed to BCG reports from the firm’s consumer insight group. Besides his native Dutch, Jochen speaks English and German.

Areas of Expertise

  • Consumer products
  • Revenue management
  • Trade spending and promotion funding
  • Online retail
  • Operating-model redesign
  • Innovation and global product rollout
  • Back-office cost reduction
  • Consumer goods


  • MA, philosophy, Erasmus University Rotterdam
  • MSc, business economics, Erasmus University Rotterdam
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