Parul Bajaj joined The Boston Consulting Group in 2010 after interning with BCG in 2009. She is currently an ambassador at the BCG Henderson Institute, working to build the institute's Asia-Pacific hub. She is also studying the topic “digital in emerging markets” as a part of her ambassadorship.
At BCG, Parul has focused on consumer goods, retail and media, and technology. Recent projects include designing the India beverages and snacks strategy for a global food and beverages player and developing the 2020 strategic vision for an Indian department store chain across elements of positioning, store concepts, private label, omnichannel, promotions, and campaigns.