Senior Partner & Managing Director
Rune Jacobsen on Retail
Rune Jacobsen is the global leader for The Boston Consulting Group's consumer retail sector and a core member of the firm’s Consumer and People & Organization practices.
Since joining BCG in 1999, Rune has acquired deep client experience from more than 120 retail projects with many of the world’s leading retailers in a range of sectors, including do-it-yourself, apparel, sports, electronics, furniture, and home.
Rune understands that companies in the consumer products industry inhabit a world where change is the only constant and where the surest way to generate value is to constantly reinvent the business. It’s a world in which he works with retail CEOs to lead and orchestrate transformation and reinvention programs. Rune is recognized worldwide as a leading expert in grocery retailing.
Before joining BCG, Rune was director of the Norwegian Center for Media Economics.