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The Creative Community of EyeEm

Instead of using stock photography, BCG partnered with EyeEm—a global community of photographers—to source unique, thought-provoking imagery for each expertise on The result? Business themes translated into the most authentic visual metaphors.


BCG's Partner in Perspective

Defining a New Visual Language

Q&A with Florian Meissner, cofounder and CEO of EyeEm

Q: Tell us about EyeEm photography.

A: We are an up-and-coming company with 80 employees in three different cities all over the world representing a community of millions of photographers. These guys give us their most precious goods—their best photographs—and we help them get discovered and rewarded.

Q: Why did you choose to partner with BCG?

A: With over 15 million photographers in over 150 countries, BCG has an equally global DNA as our community, so I think that’s a perfect match.

Q: What was special about your partnership with BCG?

A: What struck us working with BCG was that they abandoned the usual ways of sourcing stock photography and are trying to define a new visual language that is completely on-brand and defines quality through picture storytelling.

Q: What process led to the creation of the images on today?

A: It started with the creation of missions. BCG worked with our team to translate the business themes they had into visual themes for our photographers…We have a team dedicated to finding and curating the best images that come out of our missions. It’s a team of curators, photographers, and visual enthusiasts, who debate upon the best results.

From Business Theme to Photo Vision

A BCG team partnered with an EyeEm team to marry their two specialties: business and beauty. BCG provided business themes, and then worked with EyeEm to translate them into visual missions. Explore the images below to see some of the stunning results.