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Real-World Impact of Big Data and Advanced Analytics

BCG designs data-driven strategies to transform your business, and we provide targeted expertise in analytics to help solve your toughest problems.

No matter where you are on your journey—whether you are just getting started, developing a cohesive data strategy, or turbocharging your existing investments—we help you generate a step change in your return on data. Success comes from partnering with you to turn insights into reality. Highlighted here are some examples of the benefits our clients have realized.

Take a look at some other examples of companies that realized value from big data and advanced analytics.

  • A retailer increased sales by $160 million through loyalty program analysis based on a big data engine.
  • A bank identified and addressed an attrition rate of 60% using advanced analytic tools.
  • A grocery chain increased its margin by $70 million through promotional effectiveness based on advanced analytics.
  • A bank identified 15 behavior clusters by using advanced analytics in transaction data. This led to new selling opportunities, such as identifying 7% of potential premium clients who were not in the correct segment.
  • A bank deepened its share of wallet with young professionals by becoming relevant at key life events, such as a new baby. The company mined customer transaction information and built a predictive model to identify life-event indicators, leading to 2.5 times more effective targeting.
Big Data & Advanced Analytics

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