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Alex Barocas


New York

Alex Barocas joined The Boston Consulting Group in 2016. He is a member of the firm's Marketing, Sales & Pricing practice and the Digital Marketing Accelerator, a "performance accelerator" that helps advertisers improve the efficiency and effectiveness of their digital marketing spending in an omnichannel digital environment.

Prior to joining BCG, Alex was the regional VP for Turn, a company that provides insights, analytics, and planning to leading advertising agencies, brands, and media companies. Alex worked at Turn for six years. He began as an account executive and quickly ascended to senior executive, sales director, global agency lead, and then regional vice president.

Areas of Expertise

  • Digital marketing
  • Online advertising
  • Programmatic and data-driven advertising
  • Mobile advertising
  • Online video strategies
  • Social platforms
  • Data and inventory monetization
  • Emerging digital marketing channels
  • Digital measurement and attribution
  • Data strategy
  • Integrated marketing
  • Data and analytics
  • Media planning


  • MA, English, University College London
  • BA, English, Tufts University
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