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Anne Nguyen

Partner & Managing Director


Anne Nguyen joined The Boston Consulting Group in 2005 and is currently a partner in the London office. Anne is a core member of the Technology, Media & Telecommunications (TMT) practice and leads BCG’s digital work within the media sector.

Since joining BCG, Anne has garnered extensive experience in media and growth strategy. Her recent work includes developing and executing a commercial reset—including improving sales force effectiveness and formulating a go-to-market strategy—for a digital player. She is also highly experienced in creating growth strategies and conducting due diligence in the media sector. Anne's expertise includes sales organizations, revenue growth, pricing strategy, and efficiency initiatives.

Before joining BCG, Anne spent four years as director of corporate finance at (now part of Internet Brands), an online retailer of autos and related products and services. She was also a senior associate in PricewaterhouseCooper’s business restructuring practice.

Areas of Expertise

  • Leads BCG's digital work in the media sector
  • Sales force effectiveness for media companies
  • Go-to-market strategy
  • Pricing strategy
  • Due diligence
  • Business restructuring


  • MBA, Tuck School of Business, Dartmouth
  • BS, economics and accounting, magna cum laude, Claremont McKenna College
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