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Barry Rosenberg

Partner & Managing Director


Insurers are rewarding hospitals when there are complications. This is not the type of incentive you want in the health care system.

Barry  Rosenberg

Barry Rosenberg is a core member of the Health Care, Strategy, and Marketing, Sales & Pricing practices at The Boston Consulting Group. He is a member of the firm’s Health Care Scientist Network and serves on BCG’s Career Development Committee.

Since joining BCG in 2006, Barry has focused on advising clients in the medical technology and health care provider sectors. He has been quoted in the New York Times and Wall Street Journal, and published in the Journal of the American Medical Association (JAMA).

Barry is a thought leader in medtech strategy and commercial excellence. In particular, he has supported medtech clients in developing crucial account management, economic selling, and pricing capabilities. He has a deep understanding of the US hospital landscape, including hospital economics, patient outcomes, and the differences among top hospital systems.

Before joining BCG, Barry trained as a resident physician in general surgery at University Hospital of the University of Michigan Health System. He has direct clinical experience managing patients in outpatient, inpatient, emergency room, operating-room, and intensive-care-unit settings. He is licensed to practice medicine in Illinois and Michigan.

Areas of Expertise

  • Medtech implantable devices and consumable products, including cardiac, orthopedic, and medical-surgical items
  • Medtech capital, such as for imaging, radiation therapy, in vitro diagnostics, and infusion pumps
  • Commercial excellence—sales, marketing, key accounts, and pricing
  • Due diligence and postmerger integration
  • Growth strategy
  • Provider strategy
  • Physician change management


  • MBA/MD, high distinction, University of Michigan
  • BS, biology and economics, University of Michigan

Honors and Awards

  • Journeyman Award for Outstanding People Development and Mentorship
  • Moderator, AdvaMed panel, Price Transparency in Medtech and Hospitals, 2013
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