Choose your location to get a site experience tailored for you.

Remember my region and language settings

Marty Smits

Partner & Managing Director



Marty Smits on Business and the Environment

Marty Smits leads The Boston Consulting Group’s Consumer and Technology Advantage practices in the Netherlands and the firm's global partnership with WWF. He is also one of the cofounders of  BCG's sustainability initiative and a  core member of the firm’s Strategy; Consumer Goods; and Marketing, Sales & Pricing practices. 

Since joining BCG in 1997, Marty has worked with clients across an array of sectors, including consumer goods, high-tech, energy, and media. He has acquired deep knowledge and expertise in sales and marketing, branding, retail interface, and more.

Areas of Expertise

  • Growth
  • Go-to-market in consumer goods
  • Environmental efficiency
  • Sustainable sourcing
  • Fast-moving consumer-goods innovation
  • Corporate sustainability
  • Organizational transformation


  • LLW, business law, Erasmus University Rotterdam
  • MBA, honors, INSEAD
  • MSc, business, Erasmus University Rotterdam

Honors and Awards

  • D66 (The Netherlands, Social-Liberal party) candidate, 2010 general election
  • D66 (The Netherlands, Social-Liberal party) vice-chairman of Board, 2007-2014
  • D66 (The Netherlands, Social-Liberal party) author of election pamphlets European Parliament elections 2014, National General elections 2012
Previous Page