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Rodrigo Rivera

Senior Partner & Managing Director


Rodrigo Rivera is a core member of the Consumer and Telecom practices at The Boston Consulting Group. He leads the Consumer practice for Spanish South America. He is now the partner responsible for BCG's operations in Chile and Argentina. He has also worked in the firm's Atlanta and São Paulo offices, while client work has taken him to other countries in the region, including Mexico, Colombia, Peru, Paraguay, and Panama.

Since joining BCG in 2000, Rodrigo has focused his client work primarily on the retail, consumer goods, travel and tourism, and telecommunications sectors.

Rodrigo is passionate about transforming ideas into reality—and delivering on the bottom line.

Prior to joining BCG, Rodrigo worked at Procter & Gamble. He is fluent in Spanish, English, and Portuguese.

Areas of Expertise

  • Leads BCG's Consumer practice for Spanish South America
  • Marketing and sales
  • Pricing
  • Go-to-market (GTM) strategy
  • Technology and digital
  • New business model development
  • Mergers and acquisitions (M&A) and divestitures
  • Post merger integration (PMI)


  • MBA, Wharton School of the University of Pennsylvania
  • Licenciado, cum laude, economics, University of Buenos Aires
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