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Youchi Kuo 


Hong Kong

Youchi Kuo on CCI’s Proprietary Data in China

Youchi Kuo, a principal of the Center for Customer Insight, on the challenges of uncovering consumer insights in China and other emerging markets that have dynamic landscapes with vast and diverse consumer segments.

Youchi Kuo is the lead expert for The Boston Consulting Group’s Center for Customer Insight in Asia-Pacfic, supervising all in-house consumer and market research activities at BCG Greater China and steering the firm's development in the region. She is also a core member of BCG’s Consumer, Marketing, Sales & Pricing, and Global Advantage practices.

Youchi typically runs three waves of consumer research each year and advises on all consumer-research activity related to BCG China, while advising teams in other Asia-Pacific countries. Since Youchi joined the firm in 2006, her research has covered a wide range of industries—including consumer products, financial services, and health care—and many different demographic segments.

Youchi’s research topics have included a close look at China's health-and-wellness market, the definition of China's new affluent class, and the identification of winning strategies for the rapidly growing China e-commerce market. She has helped uncover a growing willingness to “trade up” among China’s small-city middle-class consumers.

Before joining BCG, Youchi worked in the office of the CEO at Primax Electronics, where she helped drive annual strategy and implement key cross-unit processes to improve operational efficiency.

Areas of Expertise

  • Consumer and customer insight
  • Emerging markets
  • China
  • E-commerce
  • Consumer products
  • Health care


  • MBA, University of Michigan
  • BBA, finance, National Taiwan University
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