BCG’s tenth annual survey of innovation executives reveals four key areas of focus—and 2015’s list of the 50 most innovative companies.Discover more insights
Innovation is challenging. Nearly three-quarters of executives say it’s a top-three priority for their organizations—yet only 20% believe they are advantaged. Top performers look at innovation as a system. They combine a sharp strategy for where and how to innovate with a fast, agile, and lean development process that efficiently transforms ideas into profitable growth.