Marketing & Sales

Marketing & Sales

Customers are rapidly shifting how they learn about and buy products, in both developed and emerging markets. At the same time, a powerful arsenal of commercial data and tools is now available. Leading companies are transforming their marketing, sales, and revenue functions. With low risk and high returns, transforming how you go to market can generate great value for you and your customers.

The gap is widening between best-in-class companies and average performers. Rich Hutchinson, BCG’s Global Leader, Marketing, Sales and Pricing, explains why improving marketing and sales capabilities is key to driving growth.

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Rather than using a one-size-fits-all approach, BCG works with each client to deliver customized marketing, sales, and pricing programs. A quick assessment and a tailored program using proprietary data can deliver real and meaningful results.

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Digital advertisers can improve campaign performance and enhance consumer engagement by adopting the latest data-driven techniques. BCG illustrates how.

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