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Marketing & Sales

Build Customers—and Value—by Rethinking Go-to-Market Strategies

Customers are rapidly shifting how they learn about and buy products, in both developed and emerging markets. At the same time, a powerful arsenal of commercial data and tools is now available. Leading companies are transforming their marketing, sales, and revenue functions. With low risk and high returns, transforming how you go to market can generate great value for you and your customers.

The gap is widening between best-in-class companies and average performers. BCG's Rich Hutchinson, global leader of Marketing, Sales & Pricing, explains why improving marketing and sales capabilities is the key to driving growth.

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Rather than using a one-size-fits-all approach, a quick assessment and tailored program using proprietary data can deliver real, meaningful results.

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Digital advertisers can improve campaign performance and enhance consumer engagement by adopting the latest data-driven techniques.

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Rich Hutchinson

Senior Partner & Managing Director, Global Leader, Marketing, Sales & Pricing Practice

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Marketing & Sales

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