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Marketing & Sales

Focus on China

China’s Digital Health-Care Revolution

Digital technology is transforming health care in China, and players including pharmaceutical and medtech companies, distributors and retailers, and payers will need to adapt.

Value-Based Health Care

How to Define Health Care Outcomes

When measuring outcomes, health care systems must put patients at the center, focusing on what they experience while coping with a health condition.


The Rising Need for Innovation Speed

Markets are changing faster than ever, and global innovators are vying for competitive advantage by accelerating their processes—and their adoption of new technologies.

Medical Devices & Technology