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Strategy Lab

The Strategy Lab detects and develops ideas that will change the way business executives think about strategy and competitive advantage.

Since BCG’s founding in 1963, generating new insights into the sources of competitive advantage has been an integral component of BCG's value to clients.

The Strategy Lab continues this legacy, determined to understand the forces that will come to shape strategy in the decade ahead.

These efforts involve working closely with some of the world’s leading academic institutions, scientists, and scholars to help business strategists explore new sources of competitive advantage. The Strategy Lab pushes forward fundamental and applied research in order to address the following fundamental questions:

  • What are the drivers of new and emerging phenomena in business?
  • What are the unanswered questions in strategy?
  • What is the modern basis of competitive advantage?
  • What are the implications of recent advances in mathematics, computer science, psychology, biology, and economics for strategy?
  • What is the future of strategy?

Key Findings from the Strategy Lab

Your Strategy Needs a Strategy

Watch the Strategy Palette in action.

This new book from BCG’s Strategy Lab cuts through the clutter of strategy frameworks and provides clarity on which approach to strategy and execution—or which combination of approaches—is the best bet in each environment.

Your Strategy Needs a Strategy by BCG's Martin Reeves, Knut Haanæs, and Janmejaya Sinha

Learn more
BCG Henderson Institute