Impact & Expertise

Fellowship: Consumer

If consumer goods companies are not prepared to meet the changing needs and desires of their customers, as well as respond to a changing competitive landscape, they will quickly find themselves at a disadvantage.

Even better is if they can see the emerging trends and predict how they will shape consumer behavior, which is why BCG has always made it a priority to constantly check the pulse of this industry in order to stay ahead of the curve.

The growing influence of rapidly developing economies such as China and India is starting to have tremendous effects on every aspect of the consumer industry, specifically the supply of products, commodities, energy, and water.

Leveraging some cutting-edge new research on this topic, along with our experience on thousands of consumer projects, we aim to help companies be prepared for the massive global changes that are already emerging. 

Lean more about Michael Silverstein's fellowship in the consumer industry.


Impact Stories

  • Helping a Client Rethink Its Go-to-Market Model
  • Learn how BCG created a new go-to-market model for a leading consumer goods company.
  • read more
  • Integrating Leading Global Consumer Brands
  • See how BCG helped to successfully integrate two leading global consumer brands while preserving the identity of each.
  • read more

The Premier Thought-Leadership Resource

BCG.Perspectives siteExplore the latest cutting-edge thinking on business and management

Consumer Products Publications

  • Which Companies Drove U.S. CPG Growth in 2014?
  • MORE

Contact Us

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