If consumer goods companies are not prepared to meet the changing needs and desires of their customers, as well as respond to a changing competitive landscape, they will quickly find themselves at a disadvantage.
Even better is if they can see the emerging trends and predict how they will shape consumer behavior, which is why BCG has always made it a priority to constantly check the pulse of this industry in order to stay ahead of the curve.
The growing influence of rapidly developing economies such as China and India is starting to have tremendous effects on every aspect of the consumer industry, specifically the supply of products, commodities, energy, and water.
Leveraging some cutting-edge new research on this topic, along with our experience on thousands of consumer projects, we aim to help companies be prepared for the massive global changes that are already emerging.
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