Michael Silverstein: Boomerang
Michael is a senior partner and managing director in BCG's Chicago office. He is a leader of BCG's Consumer practice, and originated many of our qualitative and quantitative research methodologies. His latest book, The $10 Trillion Prize, shows how companies can capitalize on the biggest growth opportunities in the global consumer business: the newly affluent consumers in China and India.
Michael's groundbreaking research with 20,000 women in 21 countries led to the popular 2009 book, Women Want More coauthored with BCG partner Kate Sayre and published by HarperBusiness. This book is the story of the rising female economy—a $5 trillion global growth opportunity. Michael's prior research focused on luxury goods and discount products and led to two other books: Trading Up (2003) and Treasure Hunt (2006)
Michael has been a BCG Fellow since August 2010. His current research topic is code-named Boomerang. It is the story of how rising affluence among Chinese and Indian consumers will put pressure on the supply of consumer products, commodities, energy, and water. He has begun active qualitative and quantitative research in India and China, comparing and contrasting consumption growth patterns across markets. A book and film documentary are scheduled for early 2012.
In addition, Michael serves multinational clients in the retail and consumer products businesses. He is an expert in understanding and responding to consumer needs and dissatisfactions and helping large consumer companies to grow. Silverstein is the author of two Harvard Business Review articles and more than 20 BCG publications. He has been extensively quoted by the media, including CBS, ABC, NBC, CNBC, Fox News, the Wall Street Journal, the New York Times, the London Times, the Economist, and the Washington Post.
During his 30 years at BCG, Michael has been a member of the BCG executive committee and has served as the global leader of BCG’s client service initiative and the Consumer practice. Prior to joining The Boston Consulting Group, Silverstein worked at United Press International as a reporter and later in new product development. He holds an MBA with distinction from Harvard Business School and a BA in economics and history from Brown University.