Impact & Expertise

BCG Fellow

Naoki Ota: Social Entrepreneurship

Ota_Naoki_thumb_lgNaoki Ota is a senior partner and managing director in BCG’s Nagoya office. He is a core member of the Technology, Media & Telecommunications practice area.

Naoki has been a BCG Fellow since 2009. His research topic is public-private collaboration models in social innovation. Innovation is a key source of competitive advantage. Nevertheless, companies are seeing diminishing returns on it.

An important megatrend is that significant social needs are emerging, which will lead to sizable new opportunities. Grameen Bank recently launched Grameenphone in Bangladesh by deploying microfinance and affordable mobile technologies (provided by Huawei, the Chinese equipment vendor), which allowed 20,000 people in local villages to become economically independent. Yet many enterprises are struggling to identify and monetize such needs in a structured manner. The fellowship research aims to create a platform to develop a structured approach to social innovations and strategies.

Naoki has led a broad range of innovation projects with mobile operators, consumer electronics companies, and industrial goods companies. He has a particular interest in social problems through his work for the UN’s World Food Programme and his volunteer work for a number of nonprofits and related associations.

Prior to joining BCG, Naoki worked as a consultant at Monitor for four years. He holds a BA in psychology from the University of Tokyo and an MBA from London Business School.

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