Impact & Expertise

Corporate Development Impact Stories

Developing a Joint-Venture-Based Growth Strategy

BCG helped develop a joint-venture-based growth strategy and supported the entire process to establish the joint venture.

AsimetalCo was a large Asian business group that operated a well-established global business in metalworking. The client wanted to expand its business portfolio and participate in other high-growth industries. The expansion was also expected to reduce the client's dependence on businesses that suffer from cyclicality.

BCG was asked to support the development of a portfolio growth strategy, the creation of a growth strategy for a new business unit, and the business build for that unit.

Specifically, within the business build, the key challenge was setting up a joint venture (JV)—preferably with a major multinational corporation—covering the entire spectrum from strategy development to conducting negotiations to transaction management to implementation.

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