Corporate Portfolio Management: Theory and Practice
- Ulrich Pidun, Harald Rubner, Matthias Krühler, Robert Untiedt, Michael Nippa
- April 2011
- Ever since Bruce Henderson introduced the growth-share matrix, corporate portfolio management has been a big part of the CEO agenda. But a recent BCG survey, conducted with Freiberg University in Germany, reveals a major gap between the effort companies put into portfolio management and its impact on corporate decision-making.
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