Impact & Expertise

Meet Our Go-to-Market Experts

BCG's experts represent a rich and diverse group whose experience encompasses the key issues faced by companies around the world. For every focus area, we also have local experts who provide key insights into the dynamics of each individual market.

Our integrated network of experts allows us to share best practices and leverage crucial information on the latest trends. For more information on our experts, use the links below to contact them or learn about their latest insight through their interviews on key business topics.

  • Miki Tsusaka
  • Global Leader—Marketing & Sales Practice
  • Tokyo
  • Read the interview with Miki Tsusaka on go-to-market strategy and why most global companies need to upgrade their approach.
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  • Mark Lubkeman
  • Senior Partner & Managing Director
  • Zurich
  • Anthony Pralle
  • Senior Partner & Managing Director
  • Madrid
  • Read the interview with Anthony Pralle about how commercial areas, such as marketing and sales, are the new source of competitive advantage.
  • View video interview
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Our Publications

  • Creating a Distribution Advantage in India
  • MORE
  • Go-to-Market Advantage
  • MORE
  • Upend the Downturn with Strategic Pricing
  • MORE

Impact Stories

  • Helping a Client Rethink Its Go-to-Market Model
  • Learn how BCG created a new go-to-market model for a leading consumer goods company.
  • read more

The Premier Thought-Leadership Resource

BCGPerspectives ImageExplore the latest cutting-edge thinking on business and management issues.bcgperspectives.com

Contact Us

Leave a message for the Go to Market Strategy practice or submit a request for proposal. Go