Brand-Centric Transformation: Balancing Art and Data
- Dylan Bolden, Antonella Mei-Pochtler, Rohan Sajdeh, Gaby Barrios, Erin George, Keith Melker, Deran Taskiran
- July 2011
Brand transformation can anchor a growth or turnaround strategy, driving customer loyalty, profit, and shareholder returns. However, the strategic investment decisions required to shape and strengthen the brand must be tackled as such: debated by top executives, grounded in data-driven insight, and embedded throughout the organization.
-
-
- Read more on bcg.perspectives
Other Publications
- Harnessing the Power of Advocacy Marketing
- MORE
- Capturing the Green Advantage for Consumer Companies
- MORE