Impact & Expertise

Center for Consumer and Customer Insight Publications

  • Millennial Passions: Food, Fashion, and Friends

  • Christine Barton, Lara Koslow, Jeff Fromm, Chris Egan
  • November 2012
  • Our latest survey findings put to rest one stereotype: that Millennials aren’t very interested in spending money. Dining and clothes shopping are favorite activities. Forward-looking companies that can engage the members of this generation now have an opportunity for an “epic win” as the Millennials enter their peak spending years.
  • Read more on bcg.perspectives

Other Publications

  • Brazil's Next Consumer Frontier
  • MORE
  • The Millennial Consumer
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Meet Our Experts

Impact Stories

  • A New Positioning Strategy for a Health Care Player
  • Learn how customer research uncovered the best way to educate and raise awareness about a pharmaceutical product.
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