Sustainability: The Adaptive Art of Sticking Around
- Martin Reeves, Knut Haanæs, Simon Levin, Claire Love
- August 2012
- Among business executives, sustainability is widely regarded as essential to competitiveness. But the key sustainability challenge for many corporate leaders today is the preservation of the viability of the business itself. We therefore need a unified view of sustainability—one that integrates the social, ecological, and economic aspects of strategy.
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