Impact & Expertise


  • Sustainability: The ‘Embracers’ Seize Advantage

  • Knut Haanæs, David Arthur, Balu Balagopal, Ming Teck Kong, Martin Reeves, Ingrid von Streng Velken, Michael Hopkins, Nina Kruschwitz
  • February 2011
  • How fast are businesses adopting sustainability-driven management? New research by BCG and MIT Sloan Management Review identifies two distinct camps: “embracers” and “cautious adopters.” The practices of the embracers may provide a snapshot of the future of management.
  • Read more on bcg.perspectives

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