Impact & Expertise

Go-to-Market Strategy

When companies “go to market,” they bring together all the commercial functions—sales, marketing, brand management, pricing, and consumer insight—to drive the bottom line. This raises a set of key challenges, and companies face some critical questions:

  • How can we ensure that our go-to-market strategy fits the current needs of our business model, channels, and customers?

  • What measures can we take to improve alignment and integration across the various commercial functions?

  • How can altering our go-to-market approach help support cost-reduction efforts—without harming the core business?

  • How can we build the best-in-class capabilities required to support an effective go-to-market strategy?

BCG’s Go-to-Market Strategy experts use an integrated approach to help clients improve their commercial activities and achieve competitive advantage. We work with companies to assess the effectiveness of their current marketing and sales capabilities and identify the areas most in need of attention. Read More 

Impact Stories

  • Helping Assess a Joint Venture Expansion
  • BCG helped a consumer goods company assess the viability of a foreign joint venture and enter supplier negotiations.

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  • Acquisition in Context of Antitrust Concerns
  • See how BCG helped a consumer goods company overcome antitrust concerns in the acquisition of its largest competitor.
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  • Optimizing a Cosmetics Company’s Sales Force
  • BCG worked with a global cosmetics company to more effectively deploy that company’s sales force and key account teams.
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Experts

More on our Experts

A Growth Zealot’s Guide to Commercial Transformation

Go-to-Market E-bookHow can you rethink your go-to-market commercial capabilities to build revenue now while also supporting strategic success in the future? Find out in this new e-book from BCG. view

The Premier Thought-Leadership Resource

BCG.Perspectives siteExplore the latest cutting-edge thinking on business and management issues.bcgperspectives.com

Consumer Products Publications

  • Creating Practical Consumer Value from Sustainability
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Contact Us

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