Impact & Expertise

Today, more than ever, marketing must play a role in achieving overall company objectives. CEOs across all industries are determined to get more from marketing—and to measure the results. In this environment, marketers face several key questions:

  • How can we better align our marketing goals with the needs, objectives, and strategies of the overall business?

  • What is the best way to incorporate trends such as new media, Web 2.0 principles, and viral/word-of-mouth concepts into our marketing efforts?

  • How can we improve the efficiency and effectiveness of our marketing activities?

  • How can we understand our “return on marketing investment” (ROMI) and adjust spend accordingly?

BCG’s Marketing topic experts leverage deep consumer and customer insights to help clients determine buying behavior, develop effective offerings across channels, and clearly present their offerings to customers. We work with companies—across all industries—to analyze ROMI and upgrade their marketing capabilities. Read More 


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Impact Stories

  • A Marketing Rethink for a Consumer Electronics Firm
  • Learn how BCG helped to reshape a consumer electronics company’s marketing strategy and budget.
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  • Improving Fundraising at the Danish Cancer Society
  • BCG partnered with the Danish Cancer Society to develop a fundraising strategy for 2015.
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Marketing Publications

  • The Changing Connected Consumer in India
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