Impact & Expertise

In tough times, basic price management becomes even more critical, as companies face customer-demand shifts and the threat of price wars. Managers therefore face a number of crucial questions:

  • How must our strategic approach to pricing change in light of increased pricing volatility?

  • Given declining demand, how should we respond to or avoid price wars?

  • Where are the best—and fastest—opportunities to make pricing changes and capture near-term value?

  • What are the “game-changers” in pricing specific to our industry and situation? Which will work for us, and how do we implement them?

BCG’s Pricing topic experts help clients use pricing as a powerful tool to shape customer behavior, boost earnings, and drive brand perception. By combining our deep expertise in consumer/customer insights with a sophisticated understanding of pricing strategy, we ensure that companies capture immediate profit through optimal pricing. Read More 


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Impact Stories

  • Delivering on the SME Pricing Opportunity at a Major Bank
  • Find out how BCG worked with a leading bank to turn pricing ideas into rapid bottom-line impact in SME banking.
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  • Service-Fee Pricing Policy for a Large Retail Bank
  • See how BCG optimized service-fee pricing for a top European bank, improving its collection effectiveness by 40 percent.
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  • Developing a Pricing Strategy for a Specialty Retailer
  • Find out how BCG helped a leading specialty retail chain to improve its pricing and promotional effectiveness.
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