In tough times, basic price management becomes even more critical, as companies face customer-demand shifts and the threat of price wars. Managers therefore face a number of crucial questions:
How must our strategic approach to pricing change in light of increased pricing volatility?
Given declining demand, how should we respond to or avoid price wars?
Where are the best—and fastest—opportunities to make pricing changes and capture near-term value?
What are the “game-changers” in pricing specific to our industry and situation? Which will work for us, and how do we implement them?
BCG’s Pricing topic experts help clients use pricing as a powerful tool to shape customer behavior, boost earnings, and drive brand perception. By combining our deep expertise in consumer/customer insights with a sophisticated understanding of pricing strategy, we ensure that companies capture immediate profit through optimal pricing. Read More