Impact & Expertise

Sales & Channels

In many ways, sales professionals are the face of the company. They are responsible for both ensuring that customers are well supported and focusing on targets in the most efficient and effective manner. However, these tasks are becoming more challenging as customers, channels, and markets evolve rapidly. Senior executives face many questions as they reevaluate their selling strategies: 

  • What do we want the sales force and channels to accomplish?

  • How can we optimize our sales and distribution approach to align with shifts in our markets, customers, and competitors?

  • How can we improve our performance with our largest, most complex global and strategic customers?

  • How can we improve our performance in “multichannel” environments?

BCG’s Sales and Channels experts work with clients to create competitive advantage through the optimization of sales channels and sales forces. We achieve this by developing clear, customized strategies and specific implementation tactics.  Read More 


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