C2L has been developed by a team of 18 of BCG's most senior global business experts. C2L incorporates BCG's experience from hundred of projects supporting emerging-market companies in their globalization, as well as detailed, practical learnings from case studies of successful (and unsuccessful) emerging market companies and how they are expanding internationally.
Our global C2L team is ready to work with you.
David is a senior partner based in the San Francisco office, and former global leader of BCG’s Global Advantage practice area. In this capacity, he has global responsibility for BCG's client solutions related to the world's rapidly developing economies.
David has advised a wide range of global clients on strategic and organizational issues related to winning in emerging markets. He has also advised Chinese companies on their global expansion programs. Additionally, David is a member of the World Economic Forum's Global Agenda Council on Emerging Multinationals, which includes CEOs from emerging markets companies. He has also presented a TED talk on How to Connect with the Emerging Chinese Middle Class as part of a series of talks curated by TED and BCG.
He is a coauthor of our groundbreaking Global Challengers report series and also a coauthor of the BCG book The $10 Trillion Prize, which details how companies can win over new consumers in the burgeoning consumer markets of China and India. David joined BCG's Shanghai office in 1992 and was previously the managing director of the firm's Greater China practice.