Global Leader—Global Advantage Practice
David is a senior partner based in the San Francisco office, and he is the global leader of BCG’s Global Advantage practice area. In this capacity, he has global responsibility for BCG's client solutions related to the world's rapidly developing economies.
David has advised a wide range of global clients on strategic and organizational issues related to winning in emerging markets. He has also advised Chinese companies on their global expansion programs. Additionally, David is a member of the World Economic Forum's Global Agenda Council on Emerging Multinationals, which includes CEOs from emerging markets companies.
He is a coauthor of our groundbreaking Global Challengers report series and also a coauthor of the BCG book The $10 Trillion Prize, which details how companies can win over new consumers in the burgeoning consumer markets of China and India. David joined BCG's Shanghai office in 1992 and was previously the managing director of the firm's Greater China practice.
Senior Partner and Managing Director
Bernd is a senior partner in the Singapore office and a member of BCG's Asia-Pacific leadership team.
In 2007, he established BCG's Global Advantage Initiative, a firm-wide effort designed to help multinational companies grow their footprint and improve performance in emerging market environments. A significant part of that work relates to helping clients in designing their go-to-market approach in rapidly developing economies.
Since joining BCG in 1990, Bernd has been responsible for numerous assignments for clients in the European and Asia-Pacific regions across all major industry sectors, including consumer electronics, automotive, telecommunications, pharmaceuticals, financial services, fast moving consumer goods, consumer durables, media, energy, mining, and industrial goods.