The Internet’s New Billion: Digital Consumers in Brazil, Russia, India, China, and Indonesia
- David Michael, Marcos Aguiar, Vladislav Boutenko, Vaishali Rastogi, Arvind Subramanian, Yvonne Zhou
- September 2010
The pace of digital growth in the BRICI markets is unforgiving of strategic mistakes—today’s Internet user base of 610 million will swell to 1.2 billion by 2015. Companies need to connect with these new digital consumers now in order to grow with them in the future. This report draws from 2,000 interviews and numerous focus groups in ten cities to detail Internet and mobile-phone usage in the BRICI markets, where online behavior patterns differ markedly from those in developed countries.
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