Impact & Expertise

Collateral Damage Series

The global financial crisis is no longer just a financial crisis—it is engulfing the wider economy. In our Collateral Damage series, we explain the background to the current troubles, analyze the impact of government actions around the world, explore likely economic scenarios, and examine the challenges facing companies outside the financial sector. We also set out a rapid but comprehensive action plan for senior executives that should take around three to six weeks to formulate and start implementing.

Two key features underpin the Collateral Damage series:

  • A comprehensive, big-picture analysis of the global economic downturn as it evolves in different regions, countries, and sectors

  • Practical guidance for senior executives on tried and tested steps that should be taken to protect companies from the worst of the crisis and to prepare them for when the economy recovers

Reports in the Series

"Collateral Damage Part 1: What the Crisis in the Credit Markets Means for Everyone Else"

This paper presents BCG's initial prediction that the financial crisis will have a damaging impact on the wider economy. It investigates the roots of the crisis and enumerates the various ways that nonfinancial companies will be affected, including limited access to funds, a higher cost of capital, tougher stock markets, government protectionism, more regulation, and weaker consumer demand. It also outlines a series of practical steps that senior executives can take to counter the worst effects of the downturn.

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"Collateral Damage Part 2: Taking Robust Action in the Face of the Growing Crisis"

This paper examines the developing economic crisis as it spreads beyond the financial sector and assesses the likely impact of the interventions on companies around the world. It warns of a deep and prolonged recession in the United States and Europe and provides a holistic three-part executive action plan.

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"Collateral Damage Part 3: Asia, Advantage, and Action"

This paper considers the likelihood of a deflationary outcome to the economic crisis, reviews the impact of the crisis on some Asian markets, explores what effect this might have on global sourcing strategies, and describes in more detail what companies should do in three specific areas: leadership and people, the financial fundamentals, and pricing. There is also an appendix for readers interested in examining where the culpability for the crisis might lie.

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"Collateral Damage Part 4: Preparing for a Tough Year Ahead - The Outlook, the Crisis in Perspective, and Lessons from the Early Movers"

In this fourth part of our Collateral Damage series, we consider the outlook for 2009 (including the likely effect of the crisis on consumers around the world), revisit the history of the crisis in order to understand why the economic story has developed as it has, describe the very varied assumptions that some major companies are making for 2009, and detail how four major companies responded early to the crisis. We also include three appendixes. The first contains an analysis of the parallels between the current recession and the Great Depression; the second provides a portrait of the recession through a series of statistical graphics; and the third describes some of the seminal events in the crisis.

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"Collateral Damage Part 5: Confronting the New Realities of a World in Crisis"

The financial crisis has inflicted widespread collateral damage on businesses and economies around the world. But it is also giving rise to a new corporate environment shaped by a new global economic order. We identify some of the “new realities” of the world in crisis and explore how the world might avoid sinking into even bigger economic trouble. In a search for more radical measures, we also propose some alternative policy solutions to this economic crisis.

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"Collateral Damage Part 6: Underestimating the Crisis"

The sixth paper in the Collateral Damage series considers actions taken by companies around the world in light of the unfolding economic crisis, as reported in a new BCG survey of more than 400 major companies based in seven developed countries. Our key finding is that too many companies appear to be doing too little, too late. We offer some thoughts about how to instill a sense of urgency into an organization—including treating a company like a turnaround.

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"Collateral Damage Part 7: Green Shoots, False Positives, and What Companies Can Learn from the Great Depression"

Recent press reports have talked a lot about “green shoots.” Are these signs of stabilization and recovery reliable? BCG analyzed 61 leading indicators for five of the world’s largest economies to see which might be real signals of an upswing. Our conclusion: Green shoots are notoriously difficult to call and it’s still too early to confirm an upturn. However, things are clearly better today than they were three months ago. Lessons from the Great Depression’s winning companies are also discussed. Read

"Collateral Damage Part 8: Preparing for a Two-Speed World: Accelerating Out of the Great Recession"

In the eighth paper in the Collateral Damage series, the authors suggest that we may be entering a two-speed world, in which most of the developing world grows slowly and many of the rapidly developing countries power ahead (at least for now). It describes what high-performing companies must do to seize advantage in a slow-growth environment. read

 

Industry Focus

"Drawing Lessons from the Past to Chart a Course for Insurers"

The financial crisis continues to raise troubling questions for insurers. Which scenarios are likely to emerge, and what will they mean for the insurance sector? What steps can insurers take now to overcome the turmoil and position their companies for growth? To answer these questions, we analyzed some of the most severe crises of the past century. Although the current crisis is often described unprecedented—and it is unique in many ways—there are important parallels with the past. Read

"Actions for Insurers Amid the Subprime Crisis"

The global financial crisis will affect the insurance industry in two ways: in the short term, largely through high pressure on the asset side of the balance sheet; and in the long term, through the damaging effects of the expected prolonged economic downturn. In this paper, BCG analyzes in detail the impact of the financial crisis on the insurance industry, addressing the actions that insurance companies must take not only to survive the crisis but to leverage it to their advantage in the long term.  read

"Implications of the Financial Crisis for the Biopharmaceutical Sector"

The financial crisis is no longer just a financial crisis—it has spread to the wider economy. As a result, there will be what BCG has elsewhere described as significant "collateral damage." All companies will have to get used to operating in a tougher—and, in many cases, a recessionary—environment. While the overall impact may be challenging, the disruption also creates real opportunities for biopharma companies to change industry dynamics, build new sources of competitive advantage, and even tackle some of the root causes of the sector's underperformance over the last five years. read

Functional Focus

"In the Eye of the Storm: Ignore Short-Term Indicators, Focus on the Long Haul"

BCG predicts a slow-growth economy in the West. Our view is reinforced by the evolution of the credit crisis, particularly the questionable sustainability of public deficits; changes in government intervention, protectionism, and trade; and our belief that globalization trends do not favor job creation in the developed world. We highlight a proprietary 2010 study surveying 440 executives. Among our findings: executives are less enthusiastic about the economic outlook than many of their governments, and half of respondents expect an L-shaped recovery. read

"Leaders Have Made the Quick Cuts—Now What?"

Over the past several months, companies have aggressively moved to cut costs and preserve cash, among other relatively quick and reversible measures. Layoffs, salary caps, suspended retirement contributions, and cuts in travel and training are not easy to execute, but they also don't fundamentally reshape a company. This publication outlines a series of organizational and people moves that will sustain companies through the duration of the recession and strengthen them afterward. read

"Valuation Advantage: How Investors Want Companies to Respond to the Downturn"

A paper in BCG's Collateral Damage series, Valuation Advantage describes the findings of a February-March 2009 survey of 160 professional investors and market analysts in the United States and Europe. The survey asked participants how they want companies to respond to the current downturn. The findings show that investors are looking for companies that use the downturn as a springboard to strengthening their competitive position and invest in future competitive advantage even if that means missing their earnings guidance over the next few quarters. read

"Collateral Damage Function Focus: Responses for Marketing and Sales in the Global Downturn"

Markets in crisis may represent an opportunity to capitalize on weaker competitors—or they may drive a mandate to cut marketing and sales budgets for the coming year by 20 percent, 30 percent, or more. This paper outlines pragmatic actions to consider now with regard to commercial cost reduction, revenue management, and pricing. read

Preparing for a Two-Speed World: Accelerating Out of the Great Recession

In our eighth paper, we suggest that we may be entering a world in which most of the developing world grows slowly while many rapidly developing countries are powering ahead. We also discuss what high-performing companies must do to seize advantage in a slow-growth environment. pdf

Managing in a Slow-Growth Economy Publications

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