Impact & Expertise

Future of Strategy

The goal of strategy is the pursuit of sustainable competitive advantage. As competitive and business environments evolve, sources of advantage must be perpetually renewed.

Staying ahead of relentless change requires more than just better strategies. It demands that executives remain abreast of emerging strategic phenomena—as well as innovative approaches and new tools for planning development.

BCG’s Strategy practice and the firm’s Strategy Institute are committed to exploring the emerging frontiers of strategy—and distilling their most important lessons and insights for clients.

These are among our current focus areas:

  • Strategy and the Internet

  • Strategy under Radical Uncertainty

  • Advantage in a Networked World

  • Strategy and Intellectual Property

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Impact Stories

  • Driving Progress in Multiple Sclerosis Research
  • Learn how BCG helped a U.S. foundation enhance its strategy to develop new treatments for a degenerative disease.
  • read more


  • Knut Haanæs
  • Global Leader—Strategy Practice, Sustainability Practice
  • Geneva
More on our Experts
TEDMartin Reeves on how companies can ensure that long-term strategic plans remain relevant over the long haul. view

The Premier Thought-Leadership Resource

BCG.Perspectives siteExplore the latest cutting-edge thinking on business and management

Future of Strategy Publications

  • The Evolvable Enterprise: Lessons from the New Technology Giants
  • MORE

Contact Us

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