Without a clear corporate mission and a shared vision of the future to guide actions, the typical large company would be ungovernable. Several key questions are central to the development of mission and vision:
For what broad principles and aspirations does our company stand?
What specific medium-to-long-term strategic goals are we working toward?
How do we ensure that our mission is broadly embraced across the organization and not just seen as words on paper?
How should we develop and communicate our vision to foster the broadest possible alignment?
We have extensive experience in helping clients express their mission and sharpen their vision. BCG’s virtual Center for Sensing and Mining the Future is a critical resource, providing a rich database on more than 100 critical megatrends and nurturing a global network of external experts on key topics. Read More